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How Big is Your Brand?

By Jacob Myong | 08/14/17

I remember meeting a restaurant owner few years back. They were on Government Way, and had been there for 10 years or so. Of course they had a name and signage, but no identity. I forget the name even now. I left the meeting after verifying three times that they didn't want to grow. I didn't understand... couldn't understand. When I asked "why are you in business if you're not prepared to grow and don't even want to grow?",  the answer was that they make enough to pay the bills, have a few luxuries, and it's enough "not to work too many hours".

I guess I do understand where they're coming from. I can only imagine that they spent a whole lot of time early in life, working a ton of hours for an ungrateful company that undervalued their employees and saw them as an expense, not human beings with a multitude of value. So now they were content to semi-retire in their late 40's/ early 50's as owners of a restaurant... just "doing enough".

Doing something half way and settling for things has always irked me. Even if someone fails at something that is monumental, I think there is beauty in that failure if the passion and belief in oneself is evident. How does the cliche go? It's better to try and to fail, than to never try at all... (because fear of failure is lame). We have one physical life here on Earth, as far as I know. If you're going to act on a dream, an idea, a vision of a future where you are proud and grateful beyond words - why not give it your all, your very best? Surprise yourself and become the person you admired the most as a kid.

As Corey Jeppesen says in the video below, it matters. There have been many times where I, or he, or we were chosen for a project over other competitors. I've asked myself over and over, why me or why us? Some people just have "it", which is impossible to describe. You can use words like synergy, aura, sincerity, vibe... and it's just a feeling you get about someone or a group of people that is hard to pinpoint but they stand out from "the others". If you can identify and engage the ones who have the "it", you increase your chances of exceeding what you set out to do. No one can just do it on their own.

If you allow someone else to do what they do best and focus on your strengths, I have no doubt that things will change significantly. If you're someone who doesn't want to grow, then I would recommend selling the business. If you're like me, and have tried to do everything on your own and failed miserably, rethink your strategy.

I'm not sure if they use the term "nature vs. nurture" in high school these days, but that debate and what stems from its initial question has alway fascinated me. Do you feel that some people seem like they're born to influence, educate, affect, and improve others? What I do know is that every person I've met or worked with who can own the stage without a moment's notice has never ever told me it was easy. Almost every person I asked said they were or still are terrified of getting in from of people or the camera. Most will use this anxiety or nervousness as fuel.

There is a chiropractor in CDA who has the charisma and the visible passion for what he does, but continues to set himself further apart and memorable as an expert in wellness and health by consistency and action. The same things I've discussed with Corey Jeppesen countless times.

I've come to respect Ryan Sousley tremendously, and he gave me some advice about hiring. He said I should hire and build a team based on a person's weaknesses, not their strengths. I can write a whole page about that, but the point is, I got what he was saying. I saw the value in his advice. Everyone I know has something to teach me.  There is something that you can do, much better, more beautifully, and more efficiently than I can ever do. If I can remind myself of that everyday, I believe that I will continue to grow. And if you can apply this concept in your own way, I think it will be a key element in the growth of your business - and of you, the person who wants to be a little better tomorrow than today.

My Client Meeting Etiquette and Note Taking

By Corey Jeppesen | 05/26/17

One of my favorite things I get to do in my role here at Seejepp are client meetings. I love the interaction, the relationship and the collective brainstorming that happens with clients. 

Meeting notes are essential. I never fully trust my memory to capture and retain a great idea, client input or instruction, so I will always write it down. Most of the time, I purposely leave my laptop at the office and come equipped only with my pen and notebook. I feel a laptop can subconsciously create a barrier between you and the client. It's important to me that the client always feels that they have my attention. A notebook is also unobtrusive, open and communicates to your client that you are care enough to write it down. 

What are some special, unique things that you like to incorporate into your work routine? Let us know on our Facebook page!

My Week At Seejepp

By Mason Lopez | 03/16/17

Seejepp, a company that prides itself being relational instead of transactional. Looking to provide a professional, minimal, and elegant package of products and services coupled with exceptional customer service.

This is the company that I found myself shadowing at for a week.

I found myself here for a couple of reasons. I recently finished my Bachelor Degree through ASU, so it was time to take on the next challenge. Seejepp was a possibility because I happen to know Corey through friendship and working with his wife during my time with Starbucks. What helped mold this idea into a reality was the philosophy that drives Seejepp daily. The philosophy is simply, Seejepp is the tool to a fulfilled future, not a J.O.B. For Corey, it isn’t about the money, it is about finding fulfillment with each project, through every client, in every moment. Finding joy through bringing a smile to the face of each person, learning what drives them to success, and coming alongside them rather than directing them. What drew me to want to work with Corey is his drive to be the answer to the client’s need before they realize that it exists.

Being proactive rather than reactive.

That is what successful companies strive to be, and that is what Seejepp has always been in my opinion. It wasn’t hard for me to see this during my internship with the company this week. If anything, it solidified my belief in the passion, drive, and motivation the team has for the success of this company. This isn’t your typical web design company, they are building something special here.

During my time here, I began to learn the marketing side of Seejepp. I could bore you with all the abbreviations and details that go into successful Search Engine Optimization (SEO) work, or at least the ideas that I know, but I’ll spare you from the details. What is important is that it all came from encouraging hearts. At Seejepp clients aren’t a project, they are people. Seejepp will take the time to encourage you, teach you, and guide you. They live out the old saying “there is no I in team”. This type of mentality is what guides them in their partnership with clients. 

As my week of shadowing on the job comes to an end, I am honored to be able to say this is only the beginning. I am grateful to be someone that is being brought on to help keep achieving success. I know Seejepp is a good fit because of what I not only witness but experience this week. I am confident that I will become an extension of the vision, that Seejepp prides itself on being. After a week in the life at Seejepp, I know that Coeur d’Alene has a bright future with Seejepp in the community, continuing to help build up the businesses that give them the opportunity.