Our Client: Nickel's Worth

WHAT WE DID: Website & Print

We were approached by the Nickel's Worth in Coeur d'Alene with the goal of translating their established, classic brand within the community to a larger demographic.

The Nickel's Worth has been a staple of Coeur d'Alene and all of North Idaho for almost 50 years. They have built trust, credibility, and reliability with their customers over decades. North Idaho residents have placed their classified ads in the print publication with utmost confidence for half a century. The Nickel's Worth has been the #1 "go-to" publication for all classified ads and more.

As the digital age continues to grow online and thousands of users flow to sites like Craigslist and Facebook to buy & sell their products, the Nickel's Worth, owned by the Cowles Company, knew it was time to make the their move, and did so by hiring Seejepp Creative Studio to build & market a fully customized website to meet the growing needs of their valued & loyal customer base.

After strategic planning, meetings with executives & staff, months of design & development, we launched the new NickelsWorth.com. Our priority and main focus during the entire process was always - User Experience. We wanted to make it even easier for customers to both place ads and to find ads - and that's exactly what we did. Along with the custom site build, the new Nickel's Worth site is fully optimized, and Seejepp is utilizing Facebook, Google, Print Media and other tools to market the new site and the trusted Nickel's Worth brand.